"Anyone who thought the digital revolution would remove so called “gate keepers” are painfully wrong."
"This is your value gap. Nearly 50% of all recorded music streams only generate 7% of revenue."
I don't really understand why indie labels put their stuff up on streaming services when it undermines the overall revenue for those labels?
it's hard to find the middle ground between market presence and long-term strategy with less popular channels.
the question we/they mostly ask is: in such a saturated landscape where just about everyone /can/ and /does/ make music and can upload it into a global market, can your label afford NOT to be on spotify/apple/youtube?
If you are not present on these markets you are turning your back to 80% of your audience (that's the prevalent argument at least).
I think part of the problem is that actual listeners need and want gatekeepers to prevent the overload and overwhelm from having access to so much music.
It's just now they frequently use playlists for these gatekeepers. These playlists are specific to a single streaming service and not available via a portable playlist format.
To be available to be added to a popular playlist, you need to be on the service.
I'd heard at one time that if a label had 50 albums they could directly work with Apple Music, etc as a label.
Then I go looking for that information again more recently to find that labels don't mean anything. Everyone needs to go through one of a very small set of aggregators.
So instead of labels having power, it is now aggregators that have the power.
I also think the system is fundamentally broken. It works for the people on top, though, and everyone wants to be on top.
@yam655 yes, aggregators save a lot of time. although as na artist or label you can work directly with a Spotify account. but then there's DistroKid that helps you a lot with that while distributing also to other streamers/shops. I mean there are some good players out there. I like DistroKid - it's not good for labels tho. And I still think BandCamp is a great place. It's very artist-focused. Or indie-label. It seems quite big now, being just there does make sense too.
I like Bandcamp, too. They have CC licenses, so I'm comfortable using their service. I can be CC, Pay-If-You-Want, and folks can download the music in the format they want.
We'll see if FreeMusicArchive adds other formats with their new owners. Archive.org auto-converts things to other formats, but discovery is a little difficult.
@luka and all, I don't know if you're aware of it, but there's a paid service called Tunecore that will place your music in nearly every store and stream in existence. Here's a list of them:
I stopped this because I don't have a new "album" yet, but I may. I wouldn't hesitate to go back and pay again. An album of music is distributed for about $30 for the first year. No commission. (except the end store, like Apple)
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